How to get referrals
First of all, make sure your customer is happy A lot of companies leave their customers alone after a sale, and that's a real mistake. "No news is good news" ...
What’s a “drip campaign?”
Should I be doing drip marketing? What the heck is it? Drip marketing is a tool to keep you foremost in the mind of your prospects with a small number regularly ...
New leads or past customers?
Following up with past customers is more profitable than chasing new leads. A lot of marketers have conflicting ideas over which is more important: acquiring new leads or building on ...