OVERCOMING SALES OBJECTIONS

Sales objections are common in any sales process. They are the objections, concerns, or doubts that potential customers raise during the sales process. These objections can be about the product or service being sold, the pricing, the timing, or anything else that the customer is unsure about. As a salesperson, it is important to be prepared to handle these objections in a professional and effective manner.

One of the most common sales objections is the “it's too expensive” objection. This objection can be difficult to overcome because the customer is expressing a genuine concern about the cost of the product or service. As a salesperson, it is important to listen to the customer's concerns and address them directly.

One way to overcome the “it's too expensive” objection is to highlight the value of the product or service. For example, you could talk about the long-term benefits of the product or service, such as how it will save the customer time or money in the long run. You could also compare the product or service to similar products or services on the market, showing how it offers more value for the price.

Another common sales objection is the “I need to think about it” objection. This objection can be frustrating for salespeople because it often feels like the customer is just putting off making a decision. However, it is important to remember that the customer may genuinely need time to think about the product or service and consider whether it is a good fit for their needs.

To overcome the “I need to think about it” objection, it is important to provide the customer with information that will help them make an informed decision. This could include brochures, case studies, or other materials that highlight the benefits of the product or service. It is also important to follow up with the customer after they have had time to think about it, to provide them with any additional information they may need and to answer any questions they may have.

Automated follow-up messages can be a useful tool for overcoming sales objections. For example, CLOSEM.ai is a platform that uses artificial intelligence to automatically send follow-up messages to potential customers. These messages can be personalized to address the specific objections that the customer has raised, providing them with the information they need to make a decision.
 

For example, if a customer has raised the “it's too expensive” objection, CLOSEM.ai could automatically send a follow-up message highlighting the value of the product or service, and comparing it to similar products or services on the market. If a customer has raised the “I need to think about it” objection, CLOSEM.ai could automatically send a follow-up message with additional information and resources to help the customer make an informed decision.
 

Overall, sales objections are a common part of the sales process. As a salesperson, it is important to be prepared to handle these objections in a professional and effective manner. By using automated follow-up messages, such as those offered by CLOSEM salespeople can provide potential customers with the information they need to make a decision and overcome common objections and close more sales.